In Pakistan, Honda Atlas is preparing to launch the new Honda City (6th Generation). While global markets are enjoying the 7th Generation of the car, a large number of consumers were dissatisfied with the launch of the 6th Generation. Customers were also dissatisfied that the company began pre-booking the car without disclosing its actual price, shape, specifications, or features.
However, Honda fans began making reservations for the car as soon as it was officially launched on May 17th. Within a few days, reports began to surface that customers were having difficulty booking new Honda City’s. According to our sources, Honda dealerships are accepting Pay Orders (PO) for bookings but are not providing an exact delivery time. The company had previously stated that it would begin delivering the car in August, but the delivery date has now been pushed back to October/November 2021.
If this is the case, it begs the question of why dealers do not deliver cars on time, despite the fact that people book them without seeing them. Honda Atlas is one of Pakistan's oldest car manufacturers, with a well-established manufacturing system; thus, the lengthy delay is unjustified.
According to additional research, some Honda dealerships claim that the 1.2L will be delivered in October/November, but the 1.5L Honda City will be delivered to customers in 2022, or next year.
The answer is a resounding YES! Because people will be willing to pay more to get a new car right away if it is delivered late, the chances of being ‘ON Money' increase. And companies like Honda Atlas must act quickly to put a stop to it. The ‘ON Money' culture has taken over the local market as a result of the late deliveries.