Toyota has decided to launch a new brand design by reworking on the brand logo and Typography. Due to the transition of Toyota from Car Company to the mobility company they've decided to change the logo as welL
It depicts the new era for Toyota due to the changing of cars to Mobility Company. Furthermore, the new logo is shaped by four basic principles. It shows the forward-thinking, premium feels, mobile read, and ultra consistency. It does not have the wood mark now but a 2D logo design. The logo defines simplicity, modernity, and transparency. However
with the new logo clarity and consistency across the different business areas of Toyota is enhanced. They also renamed the services like Toyota Insurance Management to Toyota Insurance Service and Toyota plus is now Toyota Approved Used.