Honda and Kia Launch Zero-Interest Plans
  Nov 06, 2023     talha seo  


Lucky Motors and Honda have launched groundbreaking financing plans, marking a new era in the car industry. These bold moves offer interest-free deals for popular models such as the KIA Sorento, Peugeot 2008 Allure, Honda BR-V, and Honda HR-V,

like the Toyota RAV4, Citroën C3, Hyundai Santa Fe, and Nissan Rogue, created an excellent opportunity for car enthusiasts in the past.


 A Hint from Motorcycle Industry

While it's common for customers to receive direct financing in the motorcycle market, Lucky and Honda are pioneering this concept in the world of four-wheelers. Drawing inspiration from successful strategies in the motorbike sector, their goal is to make car ownership more accessible and affordable.


A Customer-Centric Approach to Car Affordability

The head of the Automotive Division at Lucky Motors emphasizes their customer-focused approach. The industry is grappling with affordability issues, and this innovative plan aims to provide affordability while reducing financial burdens. The Head of car Sales and Marketing at Honda shares this sentiment, highlighting their dual objectives of expanding their market presence and delivering tangible benefits to customers.


Challenges in the Auto Market

Rising car prices, along with strict borrowing regulations from the State Bank of Pakistan, have created a challenging environment for both customers and manufacturers. Record-low sales have become a recurring topic in the media. In response to this turmoil, Lucky and Honda have introduced unprecedented financing strategies, breaking conventional norms.


Zero-Interest Savings

Unlike the two-wheeler motorcycle sector, where high markups were common, Lucky and Honda's zero-interest schemes stand out in the market. With repayment terms spanning from 12 to 24 months, these schemes offer customers a unique opportunity to save on financing costs, providing much-needed relief in the current economic climate.


Strategic Model Choices and Cost Savings

The careful selection of models, such as the RAV4 and Citroën C3, reflects a strategic approach. Faisal explains that the higher pricing of the RAV4 and increased withholding taxes made it a prime candidate for financial assistance. Similarly, Nazir notes that there were significantly fewer backorders for these models.


 Savings for Customers

Customers stand to benefit significantly from these financing plans, with potential savings ranging from Rs 7.9 lakh to Rs 17.9 lakh, depending on the model. The Citroën C3 and RAV4 provide unique opportunities for cost-conscious consumers. This approach not only attracts customers but also allows manufacturers to clear surplus inventory.


The Future of the Industry

As this financing model enters its initial phase, questions arise about its sustainability. While interest rates may not undergo significant changes in the short term, the long-term strategy remains uncertain. Lucky and Honda's experimentation has the potential to reshape the industry if they choose to leverage the insights gained during this phase.


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