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As part of the current bike pricing drama, Yamaha Motor Pakistan has started a series of price increases that they refer to as "episodes". The corporation surprised everyone by announcing another pricing change just one week after the last one. The Yamaha YBR 125 had an increase in price of Rs. 17,000 on November 17. The reason given was the release of a "new model." But the disclosure showed that this "new model" was really only a different color and sticker variation, highlighting a common practice in Pakistan where minor alterations are referred off as creative new models.
There are pictures of the upgraded Yamaha YBR 125 in its new color available for people who are interested in seeing how it looks.
As is customary, Yamaha has announced another price increase, this time for the Yamaha YB125Z-DX. The increased price, Rs. 440,500, is the result of a 17,000 rupee rise from the previous Rs. 423,500. The change will go into effect on November 23, 2023. As is normal, the official announcement gives no explanation for the price increase. Investigative work, however, indicated that Yamaha intends to introduce a "new model."
Here are the new prices of the Yamaha YBZ 125 in Pakistan.
Model |
Old prices (Rs.) |
New prices (Rs.) |
Price difference (Rs.) |
Yamaha YB125Z |
396,000 |
396,000 |
0 |
Yamaha YB125Z DX |
423,500 |
440,500 |
+17,000 |
The following are the latest prices of YBR 125 in Pakistan.
Model |
Old prices (Rs.) |
New prices (Rs.) |
Price difference (Rs.) |
Yamaha YBR 125 (New Model) |
452,500 |
452,500 |
0 |
Yamaha YBR 125 (Old Model) |
435,500 |
435,500 |
0 |
Yamaha YBR 125G (Black) |
453,000 |
453,000 |
0 |
Yamaha YBR 125G (Matt Dark Gray) |
456,000 |
456,000 |
0 |
*These prices are effective from 23-Nov-2023.
Insider information and information from a dealership provide insight into Yamaha's interpretation of a "new model." The expected modification seems to be centered around a new sticker design for the Yamaha 125Z-DX, which is what sparked the price rise. It is anticipated that this "new model" would soon arrive at dealerships in the upcoming days. Despite being hailed as revolutionary, the real impact of the change is still limited to surface modifications.
Unfortunately for customers, it is anticipated that Pakistan will continue to see price increases and the release of new stickers. The general pattern indicates that there isn't much real innovation or significant improvements in the products that the nation's motorbike manufacturers are selling. Customer unhappiness with the focus on incremental improvements rather than significant product developments is probably reflected in the attitude of the market.
Alright! Many of you are probably wondering why the firm decided to raise the price of just one model (the YBZ125Z DX). Together, we can clear your uncertainty. According to what we discussed with the dealership, the new YBR125 model is the only one receiving this price increase, while the older YB125Z DX model is still available at the previous prices (depending on availability).
Given that the firm just raised the price of the new YBR125 model, buyers are probably going to be disappointed by this large price rise for the YBR model. Isn't it a little annoying? As you can see, bike firms frequently raise their prices when the dollar rate increases, but they hardly ever appear to lower them when it falls.
The majority of bike production is localized, which only serves to further complicate matters. Naturally, one would think that localized production would prevent businesses from having to raise prices by as much as the value of the dollar increased. But that is evidently untrue.
I have some unfortunate news for Yamaha now! Their sales fell precipitously in October, a whopping 40% less than the previous year. It is reasonable to assume that, even in the case of the new model, clients will not be amused by this price increase. In the upcoming months, Yamaha's bike sales may also begin to suffer as a result.
Commenters are welcome to discuss this development in the space provided, since the Yamaha 125Z-DX is set to see yet another price increase. The persistent pattern begs concerns about the future of Pakistan's motorbike market as well as customer expectations for significant improvements in the models that manufacturers provide.