Toyota's Corolla Cross Offers a Bright Future for 2024
  Feb 12, 2024     Arifa Hussain  

Toyota's Corolla Cross Offers a Bright Future for 2024

The Toyota car assembly company in Pakistan, Indus Motor Company (IMC), had a strong start to 2024, with sales of 2,762 units in January compared to 684 units delivered in December 2023. Although there has been a remarkable monthly gain of 304%, the figures are still 23% lower than those recorded in January 2023.

Toyota's robust sales performance in January 2024 may be attributed to the launch of the Corolla Cross hybrid, which, like any other high-priced product in Pakistan, quickly attracted the wealthy and well-off. In addition to being the best-selling domestically produced Toyota in Pakistan with 961 units sold, the Corolla Cross also became the second best-selling vehicle in January, only surpassed by the 660cc Suzuki Alto.

Ten years later, the 11th generation Corolla is still doing extremely well for IMC; in January 2024, 622 units—or 202% more than in December—left the showroom floor. Conversely, Toyota's IMV lineup, which includes the Hilux and Fortuner, performed admirably as well, selling 477 and 142 units, respectively, an increase of 255% and 430% over the previous month's figures.

But when it came to progress, the Yaris was at the bottom for IMC, selling just 348 units in December 2023, compared to 61% more (560) in January 2024. The Changan Alsvin sedan and the 6th generation Honda City, two more outdated models, provide serious competition for Pakistan's outdated B-segment sedan.

Overall, Toyota sold 2,762 units in January 2024, compared to 684 units sold in December 2023, a 304% increase. Even if the start of the New Year is fantastic, it's still less than half of what IMC sold in a single month back in the good old days.

Arifa Hussain